What is Google+ and Do I Need It For My Business?

Introduction

Welcome to the Central Ohio SEO blog, where we delve into various topics related to online marketing and search engine optimization. Today, we will explore the topic of Google+ and discuss whether your business needs to incorporate it into its online strategy.

Understanding Google+

Google+, also known as Google Plus, is a social media platform created and maintained by Google. It was launched in 2011 as a competitor to other popular social networks. While it may not have gained the same level of traction as platforms like Facebook or Twitter, Google+ offers unique features that can benefit businesses.

The Benefits of Google+ for Businesses

1. Enhanced Search Engine Visibility:

One of the key advantages of utilizing Google+ is its integration with Google's search engine. By creating a Google+ business page and regularly posting relevant content, you can increase your chances of appearing on the first page of Google search results. This can significantly improve your online visibility and attract more potential customers to your website.

2. Building an Active Online Community:

Google+ allows you to connect with your audience through communities, which are groups of individuals with similar interests. By joining relevant communities and actively participating in discussions, you can establish yourself as an authority in your industry and build valuable relationships with potential customers.

3. Better Targeting of Content:

With Google+, you have the ability to segment your audience and share targeted content through circles. Circles allow you to categorize your connections into different groups, such as customers, prospects, or industry influencers. This allows you to tailor your content specifically to each group, increasing engagement and conversion rates.

4. Google Authorship:

Another major advantage of using Google+ is the Google Authorship feature. By linking your Google+ profile to the content you create, you can establish yourself as a trusted author and potentially have your profile picture displayed in search results. This can boost credibility and click-through rates, leading to increased website traffic.

Is Google+ Necessary for My Business?

While the benefits of Google+ are enticing, it's important to evaluate whether it is necessary for your specific business. Consider the following factors:

1. Target Audience:

Research your target audience and determine if they actively use Google+ or if they are more active on other social media platforms. If your audience primarily engages with platforms like Facebook or Instagram, it may be more effective to focus your resources on those channels.

2. Industry Presence:

Assess how your competitors and industry leaders are utilizing Google+. If your competitors have an active presence and are achieving tangible results, it might be worthwhile for you to follow suit. Alternatively, if there is little to no activity within your industry, you may have an opportunity to stand out by being an early adopter.

3. Resource Allocation:

Determine if you have the time and resources to effectively manage a Google+ presence. Establishing and maintaining an active presence requires consistent content creation, community engagement, and regular updates. If you are unable to allocate sufficient resources, it might be better to focus on other marketing channels that better suit your capabilities.

Conclusion

Google+ can be a valuable addition to your overall online marketing strategy. Its integration with Google's search engine, ability to build a community, better targeting of content, and Google Authorship feature provide unique advantages for businesses. However, it is important to evaluate whether it is necessary for your specific business based on your target audience, industry presence, and available resources. At Central Ohio SEO, we provide professional SEO services for businesses in the Business and Consumer Services industry. Contact us today to learn how we can help optimize your online presence and drive organic traffic to your website.