E45: The Book You Haven't (Yet) Written With Trevor Crane

Nov 23, 2022

Introduction to Writing a Book for Your Business

Welcome to E45 of the Central Ohio SEO podcast! In this episode, we are thrilled to have Trevor Crane, a renowned expert in book publishing and marketing, discussing one of the most powerful strategies for boosting your online presence - writing a book for your business.

Why Should Your Business Write a Book?

Writing a book is not just for established authors, but an incredible opportunity for businesses to showcase their expertise and establish themselves as thought leaders in their industry. A well-written book can create a strong connection with your audience, build trust, and attract new customers. Let's explore some of the key reasons why your business should consider writing a book:

Increase Your Credibility and Authority

Having a book published under your name instantly elevates your credibility and positions you as an expert in your field. When potential customers see that you are an author, they perceive you as more trustworthy and competent, giving you a competitive edge over your competitors.

Expand Your Reach and Visibility

By publishing a book, you widen your reach to a broader audience, extending beyond your usual customer base. Your book can attract readers who may have never heard of your business before, allowing you to make a lasting impression and potentially convert them into loyal customers.

Enhance Your Online Presence and SEO

One of the most significant benefits of writing a book for your business is the positive impact it can have on your online presence. As a reputable SEO service provider, Central Ohio SEO understands the critical role this plays. When your book receives online reviews, interviews, and mentions on other websites, it creates valuable backlinks that increase your website's authority and, in turn, improves your search engine rankings.

Strategies for Writing and Promoting Your Book

Now that you understand the advantages of writing a book for your business, let's delve into some strategies that will help you make the most out of this powerful marketing tool:

Identify Your Target Audience and Goals

Before you start writing, it's crucial to identify your target audience and clearly define your goals for the book. By understanding who you are writing for, you can tailor your content to their needs and provide the most value. Additionally, setting specific goals helps you stay focused and measure the success of your book marketing efforts.

Develop a Compelling Book Outline

Creating a structured outline for your book is essential to ensure a coherent and engaging story. This framework helps you organize your thoughts, maintain a logical flow, and avoid getting overwhelmed during the writing process. Your outline should include key chapters, topics, and supporting examples that resonate with your target audience.

Craft High-Quality and Valuable Content

While it's crucial to showcase your expertise, it's equally important to deliver valuable content that genuinely helps your readers. The more value you provide, the more likely your book will be recommended and shared, leading to increased visibility and opportunities for your business.

Plan a Strategic Book Launch

A successful book launch is vital to gaining early traction and momentum. Develop a comprehensive marketing plan that includes pre-launch promotions, leveraging your existing networks, securing media coverage, and engaging with influencers in your industry. A well-executed launch will create buzz and generate curiosity, attracting potential readers and customers.


Writing a book for your business is an exceptional opportunity to amplify your online presence and establish yourself as a trusted authority in your industry. By leveraging the power of a well-written book, you can increase your credibility, expand your reach, and enhance your overall SEO efforts. Remember, writing a book is not just about words on pages; it's an investment in your business's long-term success.

Tune in to E45 of the Central Ohio SEO podcast to hear Trevor Crane delve deeper into the subject of writing a book and discover additional insights from this esteemed guest. Start harnessing the power of publishing today!

Soumaila Boukar
I appreciate the practical tips shared in this episode for leveraging a book to grow a business.
Nov 15, 2023
Matthew Setzer
That's great, Trevor Crane provides valuable insights on boosting your online presence with a book! 💡
Nov 11, 2023
Sean Ireland
Great insights on the benefits of writing a book for your business. Trevor Crane provides valuable tips on boosting your online presence.
Nov 8, 2023
Sheldon Wesley
The insights provided by Trevor Crane are helping me see the potential of book writing beyond just storytelling.
Nov 5, 2023
Tomasz Dubilis
The potential benefits of writing a book for business are definitely worth exploring, as suggested in this episode.
Sep 3, 2023
Ray Saxon
The value of writing a book for business is made clear in this episode, and I'm eager to explore it further.
Aug 11, 2023
Leonard Lieberman
Writing a book seems like a daunting task, but after listening to this podcast, I feel more empowered to take the leap.
Jul 17, 2023
John Mollere
I'm excited to dive into the world of book writing for business after hearing the insights shared in this podcast.
Jul 12, 2023
Eduardo Mandujuano
The tips and strategies presented in this episode are a game-changer for someone like me who's considering writing a book.
May 24, 2023
Jason Vasquez
The discussion on book writing has shed light on the impact it can have on branding and credibility.
May 19, 2023
Robert Biller
The benefits of writing a book for business highlighted in this episode are truly compelling.
May 8, 2023
Shahid Shah
Trevor Crane's discussion about the connection between book writing and online presence is eye-opening and inspiring.
May 5, 2023
Ann Knepper
The advice on writing a book for business provided in this episode is practical and actionable.
Apr 29, 2023
Nitin Krishna
The conversation about the impact of writing a book on business is thought-provoking and has sparked new ideas for me.
Apr 13, 2023
Carter Torrey
I'm grateful for the valuable information shared in this podcast, which has sparked my interest in writing a book.
Apr 13, 2023
Xin Gao
I never thought about the impact of book writing on online presence until I listened to this enlightening podcast.
Apr 8, 2023
Christopher Richardson
I'm looking forward to applying the advice given in this podcast to start working on my business book.
Apr 6, 2023
Nikki Jones
The podcast offers valuable guidance for anyone considering writing a book to grow their business.
Mar 28, 2023
Alex Olen
I can't wait to implement the strategies discussed in this episode to elevate my business through book writing.
Mar 9, 2023
Natalie Kirby
Trevor Crane's expertise in book publishing and marketing is truly valuable for anyone looking to enhance their online presence.
Mar 1, 2023
Cedric Levy
The discussion on book writing has broadened my understanding of its influence on building a strong online presence for businesses.
Feb 21, 2023
Erika Mansfield
Listening to Trevor Crane share his expertise has given me a new perspective on incorporating book writing into my business strategy.
Feb 20, 2023
Dave Neary
This episode has made me realize the untapped potential of writing a book to gain authority in my industry.
Feb 3, 2023
Jan Kotting
This podcast episode is incredibly insightful and motivates me to start writing my own book for my business.
Nov 30, 2022
Steve Lear
Trevor Crane's expertise on book publishing and marketing truly shines through in this enlightening podcast.
Nov 26, 2022