5 Tips for Creating a Good Email Subject Line - Blog

Jan 23, 2020


Welcome to Central Ohio SEO's blog post on creating effective email subject lines. In today's digital age, emails are one of the primary means of communication for businesses and individuals alike. However, with inboxes constantly flooded, it's crucial to craft compelling subject lines that capture attention and encourage recipients to open your emails. In this article, we'll provide you with 5 expert tips for creating good email subject lines that can boost your open rates and engagement.

1. Keep it Concise

When it comes to subject lines, brevity is key. Aim to keep your subject lines within 50 characters or fewer to ensure they are fully displayed on various devices and email clients. Short subject lines are more likely to grab attention and pique curiosity. By being concise, you're also respecting your recipients' time and making it easy for them to understand the purpose of your email at a glance.

2. Use Action-oriented Language

The language you use in your subject line should inspire action and create a sense of urgency. Incorporate action verbs and power words that evoke emotion and encourage your recipients to take immediate action. For example, using words like "exclusive," "limited-time offer," or "don't miss out" can create a fear of missing out (FOMO) effect, motivating your audience to open your email right away.

3. Personalize and Segment

Personalization is a powerful technique that can significantly improve your email open rates. Use recipient's name, location, or other relevant details to personalize your subject line. Additionally, segmenting your email list and tailoring subject lines based on your audience's interests and preferences can increase relevance and engagement. Take advantage of email marketing platforms that offer personalization and segmentation features.

4. A/B Testing

Experimentation is key to finding the most effective subject lines for your audience. Conduct A/B tests by sending emails with different subject lines to smaller segments of your list. Analyze open rates, click-through rates, and conversions to identify which subject lines resonate the most with your recipients. Continuous testing and optimization will help you refine your subject line writing skills and achieve better results over time.

5. Avoid Spam Triggers

It's essential to stay away from words and phrases that may trigger spam filters and cause your emails to land in the dreaded spam folder. Words like "free," "act now," "urgent," or excessive use of exclamation marks can raise red flags. Ensure your subject lines are honest, relevant, and align with the content of your emails. Be mindful of misleading practices and focus on providing value to your subscribers.


In conclusion, crafting compelling subject lines is a must for anyone looking to improve their email marketing efforts. By following the 5 expert tips outlined above, you can create subject lines that stand out in crowded inboxes and increase your email open rates and engagement. Remember to keep your subject lines concise, use action-oriented language, personalize when possible, conduct A/B tests, and avoid spam triggers. Implement these strategies, and watch your email campaigns thrive!

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Patricia Ruckh
I'll be sure to share these tips with my marketing team.
Nov 3, 2023
Lisa Frantz
This article is a must-read for anyone looking to improve their email marketing results.
Oct 20, 2023
J Gilgan
I appreciate the emphasis on the importance of a compelling subject line in email marketing.
Sep 21, 2023
Janelle Urista
Thanks for sharing these valuable insights on email subject lines!
Sep 18, 2023
Todd Reed
I resonate with the points made in this article about the importance of standing out in a crowded inbox.
Aug 8, 2023
Maureen Abaray
I've shared this article with my colleagues - we could all use these tips for our email campaigns.
Aug 5, 2023
Florian Fels
The recommendation to A/B test subject lines is something I definitely plan to try.
Jul 11, 2023
Kevin Watson
The advice on creating a sense of urgency in subject lines is a game-changer.
Jun 14, 2023
Dhiraj Khandelwal
I've bookmarked this article for future reference - thank you for the valuable information.
Apr 3, 2023
Rebecca Wagner
The example subject lines provided in the article are really effective for illustrating the tips.
Mar 28, 2023
Charles Goh
The emphasis on relevance in subject lines is something I'll definitely keep in mind for future emails.
Mar 26, 2023
Vonny Colebrook
The example subject lines provided in the article are great templates for crafting my own.
Mar 15, 2023
Brady Bonds
I hadn't realized the impact of personalization in subject lines until reading this - very enlightening.
Feb 14, 2023
Philipp Donnert
The tip about avoiding spam triggers in subject lines is crucial for deliverability.
Feb 5, 2023
Richard Strafehl
I've already started implementing some of these tips and have seen a noticeable difference in open rates.
Jan 31, 2023
Kris Kelsay
The tip to convey value in subject lines is something I'll be sure to prioritize in my emails.
Dec 26, 2022
Allyson Jacobsen
I never considered the impact of subject line length until reading this - very eye-opening.
Dec 15, 2022
Mustafijur Rahman
I'm excited to start experimenting with different subject line strategies.
Nov 3, 2022
Fiona Williams
Great tips for improving email open rates!
Sep 18, 2022
Sarah Dawson
I've struggled with engaging subject lines for a while, but this article has given me hope.
Sep 16, 2022
Carolyn Rerick
The use of numbers in subject lines is a clever idea - I never thought of that before.
Aug 15, 2022
Randy Kauffman
The tip about addressing pain points in subject lines resonated with me.
Aug 1, 2022
Robert Eanes
I appreciate the focus on the psychological aspects of subject line creation.
Jul 18, 2022
Julio Sanchez
The tips provided here are easy to understand and apply - great job!
Jun 17, 2022
Gary Morero
I appreciate the practical nature of the tips provided here - they're easy to implement.
Apr 13, 2022
Matthew Greeson
This article offers practical advice for anyone trying to boost their email engagement.
Mar 23, 2022
Bill George
I never thought about the impact of preheader text until reading this article - it's an important element.
Mar 19, 2022
Liz Martino
As a small business owner, I find these tips extremely relevant to my marketing efforts.
Feb 13, 2022
Madame Poulin
I never realized the impact of emojis in subject lines until reading this article.
Oct 11, 2021
Theresa Ryan
I love the idea of creating curiosity with subject lines - it's so important to stand out in a crowded inbox.
Aug 20, 2021
Michael Cadle
I always struggle with subject lines, so these tips are really helpful.
Aug 15, 2021
Brandon Foreman
I found the suggestion to use interactive subject lines quite innovative.
Jun 29, 2021
Fernando Pardo
I appreciate the straightforward and practical nature of the advice given in this article.
Jun 12, 2021
Courtney Smart
It's evident that the tips in this article are backed by real insights and data.
May 11, 2021
Blake Cutler
I appreciate the research-based approach taken in this article to substantiate the tips.
Mar 11, 2021
Catherine Frankcom
I'm eager to put these tips into practice and see how they improve my open rates.
Feb 24, 2021
Theo Whitmont
The emphasis on clarity and simplicity in subject lines is something I'll definitely remember.
Dec 11, 2020
Richard Moran
Thank you for shedding light on the significance of creating curiosity in subject lines.
Sep 28, 2020
Faruk Zubovic
This article has inspired me to revamp my email marketing strategy.
Sep 15, 2020
Kirk King
Creating a feeling of exclusivity in subject lines is an interesting approach.
Aug 29, 2020
Dan Kidd
The part about creating a sense of urgency in the subject line was particularly interesting.
May 17, 2020
Ross Shaw
The advice on personalization in subject lines makes a lot of sense.
May 4, 2020
Uri Bar-Joseph
I found the suggestion to use humor in subject lines very intriguing.
Apr 20, 2020
Jenna Halsey
This article has given me a fresh perspective on crafting subject lines - thank you!
Mar 18, 2020
Sarah Beckwith
Effective subject lines can truly make or break an email campaign - these tips are invaluable.
Mar 1, 2020
Bradley Alter
The advice on using power words to evoke emotion in subject lines is spot on.
Feb 2, 2020