Understanding Image Alt Text Descriptions

Feb 7, 2020
Web Design Articles

The Importance of Image Alt Text in SEO

Central Ohio SEO, a trusted name in the Business and Consumer Services industry, is here to provide you with an extensive guide on understanding image alt text descriptions and their significance in search engine optimization.

What is Image Alt Text?

Image alt text, also known as alternative text or alt tags, is a brief description of an image used primarily for accessibility purposes, enabling visually impaired users to understand the content of an image through screen reading software.

However, image alt text also plays a crucial role in search engine optimization. Search engines like Google rely on alt text to understand the context and relevance of an image, as search engine algorithms cannot interpret images directly.

Optimizing Image Alt Text

To enhance your website's SEO performance, it is essential to optimize image alt text effectively. Here are some key tips to remember:

1. Be Descriptive and Concise

When writing alt text, be descriptive and concise. Provide enough information to convey the image's content, but avoid excessive wording.

2. Include Relevant Keywords

Integrating relevant keywords into your alt text can help search engines understand the image's context and improve your chances of ranking higher in relevant searches. However, avoid keyword stuffing, as it may be considered spammy.

3. Use Proper Formatting and Punctuation

Alt text should be written in plain, human-readable language. Use proper sentence structure, capitalization, and punctuation. This not only enhances accessibility but also helps search engines interpret the text accurately.

4. Describe the Image's Purpose

Consider the image's purpose and its relation to the surrounding content. Describe why the image is relevant and how it enhances the user experience.

5. Avoid Repetition

Each alt text should be unique, even if images are similar. This helps search engines distinguish between different images and understand their individual contexts.

6. Don't Forget About Decorative Images

For decorative images that don't convey important content, use empty alt attributes (alt=""). This tells screen readers to skip reading the image, improving overall accessibility.

Best Practices for Using Image Alt Text

Here are some additional best practices to follow when utilizing image alt text:

1. Contextual Relevance

Ensure that the alt text accurately reflects the image's context and relevance to the page's content. This alignment strengthens the overall SEO value of your website.

2. File Naming Convention

When saving images, use descriptive file names that reflect the image's content. Search engines consider file names as additional signals for image relevance.

3. Balancing SEO and Accessibility

Strive for a balance between search engine optimization and accessibility. While optimizing alt text for SEO purposes is important, remember that it should primarily serve users with disabilities.

4. Regular Review and Updates

Periodically review your website's alt text descriptions and update them as needed. This ensures that the alt text remains accurate and relevant over time.


Optimizing image alt text is an integral part of any comprehensive SEO strategy. Central Ohio SEO, a leading provider of high-end SEO services in the Business and Consumer Services industry, is dedicated to helping you understand the importance of image alt text descriptions and implementing them effectively to boost your website's search rankings. With our expert guidance, you can unlock the full potential of alt text and enhance both accessibility and visibility for your online content.

Adrian Walker
Alt text is so much more than a technical requirement, and this article does a great job of encompassing its various dimensions. Insightful and well-articulated.
Nov 4, 2023
Wayne Hosking
I never realized how important image alt text was for SEO. Thanks for the informative article!
Oct 29, 2023
John Haigh
I love how this article has made me see alt text as an opportunity for creativity and meaningful content, not just a technical requirement.
Oct 28, 2023
Catherine Jennings
The focus on user experience through descriptive alt text is a welcomed reminder in a world of data-driven SEO tactics. Thank you for the insights.
Oct 28, 2023
James Beer
Engaging and visually impaired audiences is crucial, and alt text is a powerful tool in achieving that. This article highlighted it well! 馃専
Oct 22, 2023
Oleksii Ovcharenko
The clear distinction between good and bad practices for image alt text is something every website owner should take note of. Practical advice!
Oct 7, 2023
Angel Lopez
Appreciate the guidance. 馃憤
Oct 4, 2023
Gary Liebo
The connection between alt text and user experience is something I hadn't fully realized before. This article has broadened my understanding and appreciation for its role.
Oct 3, 2023
Finden Linkedin
Understanding the significance of alt text in SEO and accessibility has made me more conscientious about its implementation on my website. Thank you for the insights.
Sep 23, 2023
Donna Delucia
The article eloquently emphasizes the fusion of creativity and technicality needed for effective alt text. It's more than just a description; it's meaningful content.
Sep 21, 2023
Joseph O'Brien
I hope more website owners take note of the information in this article. It's a small change that can make a big impact on user experience and visibility.
Aug 19, 2023
Jenny Tjnails
The insights in this article have made me reassess the way I approach image alt text. It's a game-changer for website optimization.
Aug 12, 2023
Krasney Financial LLC
I'm already considering how to implement the advice on crafting effective and concise alt text into my website's content strategy. Thanks for sharing!
Aug 6, 2023
Justin Loucks
This is such a pertinent topic in the digital age, and the article unpacks it with great clarity. Grateful for the insights.
Jul 18, 2023
Isaac Ponte
The article conveys the importance of balanced alt text that serves both SEO and user experience. A holistic approach that resonates well with website owners.
Jul 7, 2023
Bruce Burton
The link between image alt text and SEO is so important, and this article did a great job of articulating that connection. Well-written!
Jun 21, 2023
Dave Schwab
It's refreshing to see a comprehensive guide that demystifies the often overlooked world of image alt text. A valuable read.
Jun 21, 2023
Dianne Adm
The balanced approach to discussing the impact of alt text, from SEO to user experience, makes this article a standout resource. Well worth the read.
Jun 13, 2023
Denis Labossiere
The impact of alt text on image search is often overlooked, but the article has made a strong case for its importance. A valuable perspective.
May 9, 2023
Lisa Curlis
The emphasis on making alt text inclusive and descriptive is commendable. It's a reminder of the impact that thoughtful alt text can have on diverse audiences.
Apr 29, 2023
Sandra Kainer
Considering the impact of image alt text on SEO, it's a relief to have a comprehensive guide like this to refer to. Very helpful!
Feb 9, 2023
Rebekah Zenn
This article beautifully highlights the fusion of creativity and strategic thinking needed for crafting effective alt text. A valuable resource for website owners.
Jan 29, 2023
Sergey Gromov
I appreciate the practical tips for optimizing image alt text. It's something that I'll be implementing right away. Thank you!
Jan 5, 2023
Jacquelyn Hill
The detailed breakdown of the impact of alt text on SEO has really solidified my understanding of its importance. Valuable information!
Nov 20, 2022
Gregory Yuziuk
By incorporating relevant keywords in image alt text, a website can improve its visibility in search results. This article really breaks it down.
Oct 29, 2022
Nicole Enright
I'm glad to have stumbled upon this article. The importance of image alt text in SEO is something I'll definitely be paying more attention to.
Oct 13, 2022
Brian Lichtenberger
As someone new to website management, the insights on alt text included in this article have been invaluable. A must-read for all site owners!
Oct 8, 2022
Rodney Reed
The section on the impact of image alt text on search rankings was particularly enlightening. SEO truly is a detailed and intricate process.
Sep 27, 2022
Avi Haleva
I appreciate the emphasis on the ethical aspect of accurate image alt text. It's important for inclusivity and accessibility.
Sep 10, 2022
Christine Arena
In a digital landscape where SEO is pivotal, the attention given to alt text in this article is commendable. It's often an overlooked but powerful tool for optimization.
Sep 7, 2022
Dilip Sane
Now that I understand the importance of alt text in SEO, I'll be more intentional about incorporating it into my web content. Thank you for this insightful article.
Sep 6, 2022
Tom Mitchell
The logical and ethical approach to image alt text presented in this article is commendable. It aligns with the principles of providing an inclusive online experience.
Sep 6, 2022
Michael Turner
The section on crafting effective image alt text really stood out to me. It's a skill I'm eager to develop for my own website.
Aug 10, 2022
Glenn Regan
The blend of creativity and strategy in crafting alt text, as outlined in this article, is truly enlightening. It's not just about describing an image, but adding value to the content.
Aug 3, 2022
Jennifer Miles
Using descriptive alt text for images can make a huge difference in website accessibility. Great read.
Jul 19, 2022
Michael Randal
Reading this article has shifted my perspective on how to approach image alt text. It's clear that a strategic, thoughtful approach is key.
Jul 7, 2022
Thomas Wolf
The link between alt text and improved page ranking is a compelling reason for website owners to focus on crafting effective alt text for their images. This article makes it clear.
Jul 2, 2022
Dan Sweeney
Learning about the significance of image alt text has made me more conscious of how I label images on my website. Thanks for shedding light on this topic.
May 1, 2022
Wayne Hosang
This article acts as a great resource for website owners looking to understand the nuanced role of alt text in SEO. A comprehensive guide that's much appreciated.
Apr 18, 2022
Sam Rodriguez
I'd love to see more emphasis on image alt text in web development and SEO circles. It deserves the attention it's getting in this article.
Mar 6, 2022
Katherine Cook
The emphasis on using alt text for context and explanation, not just for keyword stuffing, is an important point. Well articulated!
Feb 26, 2022
Tomoaki Sano
It's fascinating to see the interplay between image alt text and SEO. This article has made me more aware of the considerations involved.
Feb 18, 2022
Ernie Gonzalez
It's fantastic to see a comprehensive guide like this that addresses the multifaceted nature of alt text. A valuable read for all website owners and developers.
Feb 7, 2022
Matthew Rugg
I appreciate the range of examples used in the article to showcase the various ways alt text can be used effectively. It really brings the concept to life!
Jan 21, 2022
Mathieu Preau
The article's incorporation of alt text's impact on image search adds another layer of importance to the discussion. This comprehensive approach is valuable for all website owners.
Dec 17, 2021
Ronald Storz
Crafting thoughtful alt text is indeed an art, and this article beautifully captures its essence. A great resource for anyone looking to enhance their website's SEO.
Nov 27, 2021
Cara Lefebvre
I appreciate the holistic approach to discussing alt text and its nuances, from accessibility to SEO. It's a comprehensive exploration of the topic.
Nov 18, 2021
Peter Bockstahler
Accessibility benefits aside, I hadn't fully recognized the impact of alt text on SEO until reading this article. A must-read for all website owners.
Nov 10, 2021
Steven Balke
The inclusion of alt text for creativity and storytelling, not just SEO, is a refreshing perspective that's often overlooked. This article captures the essence beautifully.
Oct 25, 2021
Alpesh Desai
The guide provided a clear understanding of the purpose and best practices for image alt text. I feel more equipped to enhance my website's SEO now.
Oct 17, 2021
Azar Ghattas
I always try to include relevant keywords in my image alt text to improve my website's SEO. This article really breaks down the importance of it.
Oct 10, 2021
Jaykishan Pandya
This article has inspired me to go back and review the alt text for all the images on my website. It's a small but impactful change to make.
Sep 30, 2021
Jessica Jones
The encouragement to use alt text for visual storytelling and inclusivity is an important addition to the discussion. This article takes a forward-thinking approach.
Sep 29, 2021
Robert Gibbons
The ability of alt text to bridge SEO and user experience is evident in this article. It's a powerful tool that website owners should leverage with intention.
Sep 17, 2021
Todd Grotstein
The article's attention to the practical application of alt text in SEO is a great addition. It offers actionable advice for those looking to enhance their website's optimization.
Aug 19, 2021
Daniela Braga
Understanding the role of alt text in SEO has changed the way I approach image optimization on my website. This article encapsulates the importance well.
Aug 9, 2021
Amy Humphrey
I appreciate the thoroughness of this article in addressing the key aspects of alt text. It's a topic that's often oversimplified, but this article does justice to its complexity.
Jul 27, 2021
Hunter Gilbert
As an SEO enthusiast, I value the depth with which this article addresses the significance of alt text. It's an indispensable aspect of website optimization.
Jul 25, 2021
Howie Greller
Alt text also benefits image search, making it easier for search engines to understand and index images. This is an essential aspect to consider.
Jul 21, 2021
I'm excited to apply the suggestions for improving alt text for images across my website. It's a small change that can yield significant benefits.
Jul 8, 2021
Peggy Klug
I appreciate the depth of explanation provided on the topic of image alt text. It's clear that it's a vital component of website optimization.
May 3, 2021
Maureen Wilkinson
The thoroughness of this article has given me a newfound appreciation for the role of alt text in web accessibility and SEO. Great work!
Apr 19, 2021
Tyrone Proctor
The practical tips for writing effective alt text are a gem in this article. It's a skill that deserves more attention in the web development and SEO community.
Apr 19, 2021
Randy Braith
This article is a reminder of the multifaceted role image alt text plays in modern SEO. It's more than just a descriptive snippet for images.
Mar 30, 2021
Gevik Marcarian
The use of emojis in alt text is an interesting suggestion. It's always great to inject some personality and creativity into SEO efforts.
Mar 27, 2021
Thomas Howe
Alt text is crucial for helping visually impaired users understand the content of images on a website. It's great to see this topic being addressed.
Feb 23, 2021
Nancy Vineyard
The emphasis on ethical and inclusive practices in crafting alt text is commendable. It's a reminder of the importance of accessibility in digital content.
Feb 5, 2021
Jim Kane
The insights on the potential SEO benefits of descriptive alt text are eye-opening. It's a subtle yet impactful aspect of website optimization.
Jan 22, 2021
Josh Knight
The breakdown of how alt text contributes to keyword optimization was particularly insightful. It's a holistic approach that serves both user experience and SEO results.
Jan 3, 2021
Phillip Lynn
As someone relatively new to SEO, the explanations on alt text and its relation to search engine optimization were incredibly informative. Thank you for the clarity!
Dec 12, 2020
Dileep Thazhmon
The article makes a strong case for the inclusion of image alt text as an integral part of SEO strategies. It's definitely an eye-opener.
Nov 24, 2020
Brett Kaplan
Alt text is often overlooked, but its potential benefits for SEO and accessibility really can't be underestimated. This article was a timely reminder.
Aug 10, 2020
Jennifer Ko
I hadn't realized the extent of the impact that image alt text can have on user experience. It's definitely an underrated aspect of website design.
Jul 24, 2020
Chuck McCameron
I appreciate the realistic and practical advice on crafting impactful alt text. It's a skill that's often underestimated but holds a vital place in website optimization.
May 29, 2020
Terri Ambrose
The concise and actionable tips for optimizing image alt text were a great addition to this article. It's always helpful to have practical takeaways.
May 15, 2020