E49: Build your Audience using Reviews with Doren Aldana

May 9, 2018

Welcome to the page featuring episode 49 of the Central Ohio SEO podcast, titled "Build your Audience using Reviews with Doren Aldana". In this episode, Doren Aldana, a seasoned expert in the field of SEO services, shares invaluable insights and strategies on how businesses can leverage the power of reviews to effectively build their audience, enhance their online presence, and outrank their competitors.

The Importance of Reviews in Growing Your Audience

When it comes to establishing trust and credibility online, reviews play a crucial role. In today's highly competitive business and consumer services industry, potential customers heavily rely on reviews to make informed decisions about which products or services to choose. By encouraging and showcasing positive reviews, your business can gain a significant advantage over competitors and attract a larger audience base.

Creating a Review Strategy for Success

Now that we understand the significance of reviews, let's delve into the process of creating a successful review strategy that can help your business flourish.

1. Encourage Satisfied Customers to Leave Reviews

Happy customers are often eager to share their positive experiences. Empower them to leave reviews by providing simple and convenient platforms, such as dedicated review websites or integrating review features on your own website. Remember, the more positive reviews you accumulate, the stronger your online reputation becomes.

2. Respond to Reviews and Engage with Customers

Show your customers that you value their feedback by actively responding to both positive and negative reviews. Engaging with your audience not only demonstrates your commitment to customer satisfaction, but it also provides an opportunity to address any concerns publicly, showcasing your dedication to resolving customer issues.

3. Leverage Social Proof to Amplify Your Audience

Utilize the power of social media platforms to maximize your reach and expand your audience. Share positive reviews on social media channels and encourage your followers to engage with these posts. By leveraging social proof, you not only increase brand visibility but also establish trust among potential customers.

Effective Techniques to Boost Your SEO Strategy using Reviews

Reviews not only impact your audience but also play a vital role in improving your search engine optimization (SEO) strategy. Here are some effective techniques to leverage reviews to boost your SEO performance:

1. Optimize Review Content with Targeted Keywords

Incorporate relevant keywords into review texts to enhance their search engine visibility. This helps search engines better understand your content and rank it higher for specific queries related to your business and services. However, remember to maintain a natural flow and avoid keyword stuffing.

2. Implement Structured Data Markup for Reviews

Utilize structured data markup, such as Schema.org, to provide search engines with additional information about your reviews. This enables search engines to display rich snippets in search results, making your listings more appealing and informative to potential customers.

3. Monitor and Analyze Review Sentiment and Performance

Regularly monitor and analyze the sentiment and performance of your reviews. Identifying patterns or trends within customer feedback can provide valuable insights into areas of improvement in your products or services. Additionally, addressing negative reviews promptly demonstrates a proactive approach to customer satisfaction and can help mitigate potential damage to your online reputation.

Outranking Your Competitors in Business and Consumer Services

Outperforming your competitors in the business and consumer services industry requires a comprehensive SEO strategy that incorporates effective review management. By implementing the aforementioned techniques and constantly refining your approach, you can strengthen your online presence and surpass your competitors in search engine rankings.


In conclusion, episode 49 of the Central Ohio SEO podcast, "Build your Audience using Reviews with Doren Aldana," has provided invaluable insights and strategies to help businesses utilize reviews to grow their audience, enhance their online presence, and outrank their competitors. By following the recommended techniques and leveraging the power of reviews, businesses in the business and consumer services industry can establish trust, attract a larger audience, and achieve long-term success.

John McKibben
This episode is a game-changer for businesses looking to boost their online presence and dominate their competitors. Doren Aldana is a true SEO expert, and his insights on leveraging the power of reviews to build your audience are invaluable. I highly recommend listening to this episode if you're serious about taking your business to the next level.
Nov 12, 2023
Melva Miller
Such a valuable discussion on the importance of reviews in building audience.
Oct 24, 2022
Werner Hedrich
The episode provided a fresh perspective on utilizing reviews for audience growth.
Jul 30, 2021
Sarah Wooliscroft
Great episode! Really helpful tips on leveraging reviews for audience building.
Apr 8, 2021
Dirk Lenthe
Informative content with practical advice on leveraging reviews for audience development.
Feb 2, 2020
Emily Turpin
I found Doren's insights on using reviews very informative and practical.
Nov 22, 2019
Michael Hodgdon
Loved the actionable strategies shared by Doren Aldana. Will definitely apply these tips.
Jun 19, 2019